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How Rumble's audience and channel activity have changed over time

Is Rumble getting bigger? The answer depends on the period you look at, and on what you mean by bigger.

Rumble's reported audience expanded rapidly between 2020 and 2022. Its later results show a less consistent pattern: quarterly rises and falls, a recovery in late 2024, and a smaller reported audience at the end of 2025 than a year earlier.

The channel side is harder to measure. The supplied annual reports do not provide a consistent series of total or active channel counts. They do disclose historical upload volumes, but more hours of video does not necessarily mean more channels.

Here is what the reports establish, and where the gaps remain.

The audience grew quickly, but not in a straight line

Rumble reports monthly active users, or MAUs. The figures below are average global monthly active users during each fourth quarter, not annual unique viewers or the number of people watching simultaneously.

PeriodReported average MAUsMeasurement system
Q4 202021 millionUniversal Analytics
Q4 202133 millionUniversal Analytics
Q4 202280 millionUniversal Analytics
Q4 202367 millionGoogle Analytics 4
Q4 202468 millionGoogle Analytics 4
Q4 202552 millionGoogle Analytics 4

The historical figures appear together in the 2025 Annual Report's audience chart.

The early expansion was substantial. Reported MAUs rose from 21 million in Q4 2020 to 33 million in Q4 2021, then reached 80 million in Q4 2022. That last increase was approximately 142%, as Rumble reported at the time.

In its 2022 Annual Report, Rumble attributed that year's growth to a growing pool of content, creators and formats, its positioning against competing platforms, and increased activity around the U.S. midterm elections. Those are management's explanations, rather than a breakdown measuring the contribution of each factor.

But the table needs an important warning before anyone draws a line from 80 million to 67 million.

A measurement change interrupts the comparison

Rumble switched from Google's Universal Analytics to Google Analytics 4 beginning in Q3 2023.

The company says it cannot determine whether that transition increased or decreased its reported MAUs, or by how much. It explicitly warns that figures from before July 1, 2023, may not be meaningfully comparable with figures produced under the newer system.

Consequently, subtracting Q4 2023's 67 million from Q4 2022's 80 million would describe a difference between reported figures, but it would not establish how many viewers Rumble actually lost. Both audience behavior and the measurement change could affect that comparison.

MAUs also should not be confused with a fully deduplicated count of individual people. Rumble discloses potential overlap between web, app and connected-TV users, and says it does not separately report unique users. The analytics data have not been independently verified.

There is another scope change to keep in mind: Locals users began using Rumble's single sign-on technology in mid-May 2024. Rumble says it expects that change to reduce the number of Locals users excluded from its MAU reporting. Even within the GA4 period, the reported audience is not a perfectly fixed measurement population.

The more recent pattern: a late-2024 rise, then a weaker 2025

The quarterly figures make the recent direction clearer than a single year-end comparison.

Quarter2024 average MAUs2025 average MAUs
Q150 million59 million
Q253 million51 million
Q367 million47 million
Q468 million52 million

These figures are shown in the 2024 and 2025 annual reports.

Rumble finished 2024 at 68 million average MAUs, compared with 67 million in Q4 2023: a modest increase of approximately 1.5%, calculated from the rounded figures. Management attributed the sequential increase in Q4 2024 primarily to political interest during the final stretch of the U.S. presidential election campaign, partly offset by lower activity during the December holidays.

In 2025, the reported audience fell through the first three quarters before recovering in Q4. The move from 47 million to 52 million was an approximately 11% sequential increase, which Rumble primarily attributed to an initial investment in international expansion.

That recovery did not reverse the full year-over-year decline. Q4 2025's 52 million MAUs were approximately 23.5% below Q4 2024's 68 million, calculated from the rounded reported totals.

Both statements can be true: Rumble's audience increased in the final quarter of 2025, while remaining materially below its level a year earlier.

What happened to the number of channels?

The supplied reports do not let us build an equivalent channel-count table.

That missing information matters. Total channels, active uploading channels, monetized channels and individual creators are different populations. Without a defined and consistently reported count, we cannot reliably say how quickly the channel base grew, whether it later contracted, or how the number of viewers per active channel changed.

What Rumble did report in its earlier annual reports was the average number of hours of video uploaded each day:

PeriodAverage uploaded video hours per day
Q4 2020630
Q4 20213,278
Q4 202210,373
Q4 202312,520

The first three figures come from the 2022 Annual Report; the final figure comes from the 2023 Annual Report.

Daily upload volume increased by approximately 216% between Q4 2021 and Q4 2022, then by approximately 21% between Q4 2022 and Q4 2023. Rumble attributed the latter increase in part to an expanding pool of creators.

However, the Q4 2023 upload figure was also 20% below the preceding quarter. Rumble linked that sequential decline to YouTube disabling the tool that automatically imported videos from creators' YouTube channels to their Rumble channels.

That example shows why upload hours cannot stand in for channel counts. An import-tool change can affect the amount of video arriving on the platform without demonstrating an equivalent change in the number of channels. Longer videos, more frequent publishing or greater output from existing creators can also increase upload hours.

The key-business-metrics sections of the supplied 2024 and 2025 reports do not continue this upload-hours series. These disclosures therefore cannot establish whether content activity kept growing through 2025.

What this means for viewers and creators

The evidence supports a more specific conclusion than either "Rumble keeps growing" or "Rumble is shrinking."

Its reported audience grew rapidly in the early years covered here. More recently, it has fluctuated, with Q4 2025 showing a recovery from the previous quarter but a substantial decline from Q4 2024. Historical upload figures show expanding content volume through Q4 2023, but do not establish a corresponding channel-growth rate.

For an individual creator, neither platform-wide MAUs nor uploaded hours determines how many viewers will find their channel. These figures do not reveal how viewing is distributed across channels, how many channels publish regularly, or whether a typical creator is gaining reach.

The missing piece is a consistent disclosure of active channels alongside audience and viewing data. Until that exists, claims that viewers are being spread across an ever-growing number of channels remain a hypothesis, not something these reports prove.

For the community: Has your channel's audience followed Rumble's reported platform trend, or moved in a different direction?

Based on the supplied Rumble annual reports for 2022 through 2025. Audience history covers Q4 2020 through Q4 2025; this is not a check of subsequent 2026 results. Percentage changes calculated here use rounded reported figures and are approximate. Comparisons across the July 2023 analytics transition are not treated as like-for-like audience changes.

Sources use PDF page numbers, not the reports' printed page numbers:

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