Rumble's full monetization toolkit: not just video ads
Video ads are only one way creators can earn money on Rumble. Its 2025 Annual Report also describes sponsorships, Locals subscriptions, badge subscriptions, pay-per-view videos and tipping. Rumble Studio brings livestream production and monetization opportunities into the same toolkit.
For creators, the useful question isn't simply whether these products exist. It's which ones you can use, what your audience is paying for and how that payment becomes earnings.
The report gives us a starting map, not a complete set of instructions. It describes the products and a revenue-sharing model, but it doesn't establish universal eligibility, current fees or payout terms.
The tools, side by side
The money flows below describe who funds each activity and its connection to creator earnings. They aren't a claim about the exact payment-processing route or the amount a creator keeps.
| Tool | What it does | Who can access it? | How the money flows |
| Advertising | Includes banner/display ads, pre-roll and mid-roll video ads, and custom integrations into live broadcasts. | Advertisers buy placements through Rumble Advertising Center, or RAC. The report describes creator revenue sharing, but doesn't give channel-level eligibility rules. | Advertisers fund placements across Rumble and other publishers in the RAC network. Rumble says it shares advertising revenue with creators; the cited page doesn't specify rates. |
| Sponsorships and host-read ads | Connects advertisers with creators, including opportunities for a host to read an advertising message during a show. | RAC offers creator sponsorships through programmatic channels and direct sales. Studio includes host-read ad and sponsorship opportunities, but the report doesn't say every creator qualifies. | An advertiser funds a placement or campaign. The creator's compensation and obligations need to be established in the applicable offer or agreement. |
| Locals subscriptions | Lets viewers subscribe to a particular creator on Locals. | The report identifies creators and subscribing viewers on Locals, without setting out creator enrollment requirements. | Viewers pay for creator subscriptions. Rumble includes subscriptions in its general revenue-sharing description, but doesn't provide the Locals fee schedule or creator take-home amount here. |
| Badge subscriptions | Lets users purchase badge subscriptions on Rumble. The cited page doesn't detail the benefits. | Rumble users are the purchasers. The report doesn't establish which creators can offer or benefit from badges. | Purchases generate subscription revenue. The page doesn't explain how individual badge payments are attributed or the creator payout formula. |
| Pay-per-view | Lets creators offer videos viewers pay to access. | Creators offer the videos and viewers purchase access. Eligibility requirements aren't given on the cited page. | Viewers pay for access. Rumble says it shares pay-per-view revenue with creators, without specifying the split or settlement terms here. |
| Tipping | Lets viewers send support to creators during livestreams. The report also describes native crypto tipping through Rumble Wallet. | Viewers fund tips and creators receive support. The page doesn't establish account, location or payment-method eligibility. | The general revenue model includes sharing tipping revenue with creators. Wallet is separately described as enabling direct crypto payments; don't assume both routes have identical fees or payout mechanics. |
That distinction between an available product and an available earning opportunity matters. A sponsorship marketplace can exist without every channel having a campaign to accept. A pay-per-view feature can be described in a filing without every account having access to it.
Studio helps run the stream; it doesn't guarantee the income
Rumble Studio lets creators set up, go live and control livestreams across multiple social platforms. The report describes desktop and mobile web access, plus iOS and Android apps.
It also describes custom and programmatic monetization opportunities, including host-read ads and sponsorships.
For someone producing a regular live show, that combination could be useful: manage distribution while exploring ways to fund the show. But access to streaming software isn't proof of eligibility for every monetization feature.
Nor does broadcasting to several platforms establish that each destination will generate revenue or apply the same monetization rules. The cited page doesn't promise a sponsor, a minimum payment or earnings on every platform carrying a stream.
Before accepting a host-read offer, check the deliverables, approved wording, advertising-disclosure requirements, payment conditions and any restrictions on where the sponsored segment can appear. Those are practical checks, not terms supplied by the annual report.
Match the payment to what the viewer is buying
The tools serve different purposes.
Advertising and sponsorships are funded by advertisers. Locals subscriptions are tied to a creator membership. Pay-per-view charges for access to a particular video. Tips let viewers send support without the report describing them as a subscription purchase.
Badges deserve a separate check because the filing gives little detail about their benefits or payment attribution. Don't infer either from the word "subscription."
Rumble Premium is another distinct product. Although page 8 includes it in the revenue overview, PDF page 23 specifically says Rumble does not apportion Premium revenue among content creators.
So buying Premium shouldn't be presented as financially interchangeable with subscribing to a creator on Locals. A viewer can support the platform without their payment being allocated to the channel they watch.
Crypto tipping needs its own payment check
Page 8 describes Rumble Wallet as a non-custodial wallet integrated into the platform. At launch, it supported tipping with Bitcoin, USAT, USDT and Tether Gold.
That adds another way for an audience to send support. It doesn't establish that receiving a crypto tip works like withdrawing a conventional creator-account balance.
Creators considering it should verify supported assets and networks, any transaction or conversion costs, and how they would turn the asset into spendable funds if needed. The cited page doesn't provide a complete fee schedule or guarantee a cash value when funds are converted.
What to check before building a revenue plan
For each tool you want to use, get clear answers to five questions:
- Access: Is it enabled for your account, location and content?
- The purchase: Is the viewer buying membership, access, a badge or simply sending support?
- Your share: What fees or deductions apply, and what amount is the revenue share calculated on?
- Payment: What thresholds, schedules, currencies, holds or refund rules apply?
- Obligations: Are there campaign deliverables, content restrictions or disclosure requirements?
These are questions to verify in current product terms or an individual agreement, not requirements established by the filing.
My takeaway is that Rumble offers more than an ad-funded video channel. But the value of that toolkit depends on which tools you can actually access and what remains after the relevant terms are applied.
For the community, the most useful comparison isn't just "How much did you earn?" It's "Which tool paid you, what did your audience or sponsor purchase, and what did you keep?"
Based on Rumble's supplied 2025 Annual Report. This is a guide to the report's disclosures, not verification of current product availability, eligibility, fees or payout terms.
Sources use PDF page numbers, not the report's printed page numbers:
- 2025 Annual Report, PDF page 8 (printed page 3): Rumble Studio, Wallet, RAC, advertising, sponsorships, subscription products, pay-per-view, tipping and the general revenue-sharing description.
- 2025 Annual Report, PDF page 23 (printed page 18): the specific disclosure that Premium revenue is not apportioned among content creators.